10 Ways to Refresh Your Website
Is it Time for a Tune Up? The answer is Yes!
The new year is a perfect time to give your WordPress website a fresh look and make it more fun as well as enhance your search engine ranking. Frequently updated content is one of the strongest measures to increase your site’s visibility on search engines.
Whether you want to attract new visitors, improve user experience, or ensure your site stays ahead of the competition, here are 10 ways to make your website more useful for your clients:
1. Add Online Appointment Booking
If you offer services that require appointments, why not offer an online booking system? Give clients the convenience to set up a meeting without needing to call or email. We have several options that integrate with your personal online calendar for seamless scheduling.
2. Create a Resource Library
Provide value to your clients by offering a treasure trove of useful resources like eBooks, guides, templates, or videos. This positions you as an expert in your field and keeps clients coming back for more.
3. Enable Online Payments
Get paid faster or sell products easily with secure online payment options. Whether you’re selling products or services, features like PayPal, Stripe, or WooCommerce make it easy for clients to pay directly through your site.
4. Add a Frequently Asked Questions (FAQ) Section
Provide answers to common questions with an FAQ section to help clients find quick answers. An FAQ reduces support requests and gives clients the information they need without delay.
5. Showcase Your Customer Feedback
One of the best ways to establish trust online is via testimonials and reviews. Incorporate your reviews on Google or Yelp on your site easily via a plugin. You can also enable forms that allow clients to provide feedback, such as surveys, reviews, or testimonial forms, on your site itself. This helps you understand their needs and make improvements while showcasing positive feedback to potential clients.
6. Provide Personalized Content
Use tools to deliver personalized recommendations or content based on client behavior and preferences. For example, display related products, articles, or services that match their interests.
7. Offer Membership or Subscription Options
If applicable, create a membership or subscription model that gives clients access to exclusive content, discounts, or online courses. This can build a loyal client base and provide recurring revenue.
8. Include Multiple Contact Options
Make it easy for clients to reach you with multiple contact options, such as a contact form, email, phone number, or social media links. Ensure your contact details are prominently displayed and easy to find.
9. Make your site better for everyone with Accessibility
Accessible websites are designed to be usable for site visitors experiencing reduced physical capacity.
10. Showcase your best work
Use galleries to share your cool custom cars, your fabric masterpieces, your garden greatness, or your best tattoos. Share case study stories to explain how you made something better. Explain the problems presented by the project, how you went about solving them, and the end result. Seeing how you solve problems and the successful results helps customers understand your skills.
Final Thoughts
Refreshing your WordPress website doesn’t have to be a daunting task. Focus on features that make your site more useful for your clients and address their needs directly. With these 10 strategies, you can ensure your website remains a valuable resource throughout the new year. Need help implementing these features? Contact us today to discuss your website enhancement goals!
