We all want our websites to get more traffic. And the best way to do that is to be near the top of the page in search results. But how do you get Google’s attention or Bing’s blessing? It’s all done via the mysterious process of Search Engine Optimization (SEO). Here are 7 easy steps to increasing your SEO score and get more visitors coming to your website.
1. Start at the top — use your page title.
The title bar is at the very top of your browser is the first thing a search engine spider sees, so make it count. The limit is 60 characters, so be sure to include your site name, location and a few words telling more about the site.
2. Write hardworking headlines.
Extra! Extra! Headlines tell us what to expect! They also create curiosity about the topic. Headlines are also the first piece of content the search spider sees on the page and are very important for SEO. Use your headline to announce the page topic.
3. Provide navigation to the destination.
Nav links are the road signs of the web and search spiders look at them closely. They should be concise, descriptive and informative. For extra SEO points, nav links or web buttons should have a title with additional information about what will be found at the destination page. These show up as as a tooltip when you hover over the link.
4. Make your links logical.
Links inform visitors and search bots what to expect when action is taken, and are very valuable. Don’t miss this easy technique to enhance your SEO. Simply tell the visitor where the link leads using keywords. “Click here” is a wasted opportunity because it gives no information where it leads. More about using “Click Here”>>
5. Make connections.
Incoming links from other sites are the holy grail of search engine marketers. So are links to and from the other pages on your site. Cross-linking page on your site provides a way for the web visitor to get additional information easily. Link between pages wherever possible.
6. Always use alt tags.
Alt tags are short descriptions of photos found on website to provide information for non-sighted web users using screen readers. We often don’t notice them, but they are seen by search engine spiders and can add a lot of value to your SEO score. Be kind to the blind and make Google happy by using your alt tags.
7. Find the magic keywords and use them wisely.
Make a list of words you and your colleagues use when discussing your topic, then make a list of the words people really use when chatting or asking questions about it. If you have site stats, check to see what keywords people used to find your site. Use these to provide a base for your keyword list.
These 7 simple steps will go a long way to improving your search engine placement and will bring more web traffic to your site. Each website crafted by Sirius Media has SEO built right in, with custom keyword research part of our small business website package. Ready to take your website to the next level? Just give us a call.