Find fans and friends for your business
You may already be a Facebook fiend or perhaps you have have just heard about it. But did you know that you can now build a page for your business? enIt’s a great way to expand your marketing campaign, drive traffic to your website, increase page visibility on search engines and enable your clients and friends to spread your marketing message.
Best of all, it’s free!
Your business page will collect fans who spread the word about your business to their friends on Facebook and elsewhere the web.
Sirius Media created one recently and keep it fresh with interesting design finds, marketing discoveries, promotions and updates about our work. It’s been fun!
You can start building your business page today.
All it takes is some thought, planning and investing a little bit of time to get going.
1 Before you build your business page, gather some information to include on the page: company logo, a link to your website, address, hours, phone numbers, email address, business services offered, and areas of specialty.
2 Sign up for a Facebook account (or use your existing account) then click the link that says “Create a Page for a celebrity, band or business” on the home page or at the bottom of the left hand column on your page. You will be directed to a series of pages to fill in business information gathered in step 1.
3 When the site is ready for content, what do you post? Try to keep information fresh, fun and relevant to your specialty. Here are some ideas:
- Photos of products or services (viewing photos is the #1 online activity in social media!)
- New services or products
- Sales and promotions
- Design updates, whether interior, web or print.
- Community or instore events
- Day to day work updates, comments, insights
- Useful information others might enjoy
4 Once you have the page built, the logos posted, and a few words to share, invite Facebook friends to come be fans of your business page. Post photos, links or videos often to keep them returning to your page and encourage them to share your page with others. That’s how you build some buzz. Use facebook buttons and links on your website and in your email marketing to build the following for your new business page.
5 As soon as you reach 25 fans, sign up for your customized user name at www.facebook.com/username. You’ll be able to signup for a custom url using a name you choose, like www.facebook.com/SiriusMedia, unless it has been claimed already. Don’t let someone beat you to your chosen identity. Claim your online brand on facebook as soon as you can.
If you need help, or don’t have time, just remember that Sirius Media provides Social Media services to get your business going with Facebook, Twitter, YouTube or any other social site. We can help you figure out what to say, how often and to whom. We’ll help create your page, upload your logo and images, help with starter messages and provide guidelines for future updates.