Who Controls Your Content?
As the the world of media gyrates and wobbles, I have heard of some instances where friends have lost social media accounts due to the whims of the gatekeepers. Overnight the carefully collected archive of creative work is gone. Some were lost through discussing topics declared forbidden by the page admins, some through mistaken instances of AI evaluation, or simply incorrect implementation of warped algorithms. With the new shift in politics promising threats to agents of opposition, we can expect more content crackdowns in the future.
Through the years of growth on social media platforms, the recurring hoax posts that try to prohibit the overlords from gaining control of the media posted on the platform continue to proliferate. They are nonsense.
No, posting a notice on your feed that disallows any use of content posted on the platform does not legally protect your content from being used by the platform owners. You signed that away in the fine print when you began using the platform. They control any content you post. It’s how this all works.
So how can you post what you want when you want? Roll your own platform by building a website. Get a unique domain that will always be yours, sign up for hosting and create a site that is yours and yours alone, now and forever. Never give anyone else control over your brand, your content, or your voice. A website stakes your claim in the internet. It is your own property in the world of media, not a virtual rental unit controlled by the public equity firm landlord.
The thing that is lost is your online audience reach. Your 500 friends and followers are hard to ignore.
Use your website as the base for social media outreach, and then link back to it from socials often. Be sure every profile you create has the website url as the foundation. Don’t let the media masters silence your posts or limit your business. Be unique, original, and you. Build yourself a website.
Need some help? Sirius Media is here for you.
Let’s talk about the possibilities.
