Set up a FB Business Page. Although you must have a personal page to create a business page, do keep them separate. This allows you to create marketing content that is separate from your personal life and build your business brand with consistent messaging.
Tell the World Who You Are. Be sure to complete the entire profile, including business category, description, location, hours on the info page.
Show Your Stuff. Customize the page with your company logo. Add photos of recent work, products and happy customers whenever you can. Viewing photos is the #1 activity on Facebook.
Share Successes. Go ahead — toot your own horn. This is the place to let the world know how good you are. Just remember that some clients would prefer anonymity and be discreet when needed. Post updates at least several times a week for best results.
Start Discussions. Use Discussions to share ideas, brainstorm, discover unmet needs your clients may have, provide helpful tips for troubleshooting, and get feedback.
Ask Questions This new short polling feature allows you to get input fast. These polls are quick and informal, so go ahead, be a little lighthearted. If the poll is fun, people are more likely to participate and share it with their friends.
Like Other Businesses. Find other business pages, friend’s businesses and like them from your business page as well as from your personal page. If you’ve done business with them, write an online review of their work.
Get a Vanity Url. As soon as you have 25 followers for your business page, get your custom name at http://www.facebook.com/username/. This helps build your brand and make the site easier to find and link to.
Create a Custom Page. Make a page that is styled the way you want it. Under Edit > Apps search for Static Frame IFRAME. Install the app and then link to a customized html page somewhere on your real website. There are other iframe apps, but they don’t work on a secure https connection.
Laser Targeted Ads. With the new ad features you can target very small market segments to see your advertising by age, income or area.
Get a Badge. Add social media sharing buttons, or a Facebook badge or a Like button to your website to build followers and be sure your communications avenues intersect.
Post Regularly. Most importantly, be sure to keep the content fresh. Post several times a week. Share tips in your field, links you find useful, or humor to build followers. Let people know you’re out there.
I am very pleased with the site updates. Thank you so much!
David WatsonSonoma Jazz
I may be your sister but I’m still your biggest fan. I know you’re a fabulous designer. I applaud your ambition to follow your dream! Love you always.
Susan FergusonPresident Miracle MaintenanceSchaumburg, IL
Thanks so much for the great attention to detail and making sure all these small but critical things are working as they should! This is what separates the men from the boys in consulting work! Sorry to use such a sexist analogy, but it is so apt.
Fellene was great to work with and the website she created for me is exactly what I wanted! I couldn’t give anyone a higher recommendation.
Judith WildLanguage Diversity TrainerPortland,OR
Working with Fellene on my new website was a delight. She patiently and professionally guided me through the easy and the hard parts. She has great design sense as well as excellent web coding skills—a rare combination. I especially appreciated that she was on top of every detail, responded quickly to my requests, and was unflappable when I changed my mind.
At the end of the project she topped it off with a great training session build around a wonderful guide with everything I need to know to maintain the site. For companies, especially small one, who want a site that looks like it costs a lot, but want great value for a reasonable price, contact Fellene.
Sirus Media created my website in record time. Fellene Gaylord not only created a BEAUTIFUL website, she seemed to intuit on some grand level exactly what I was visioning. The process was so painless and her follow-up help so handy, that if I needed multiple sites, Sirius would be my go to for sure!
Sirius Media has been providing smart websites for small businesses from our office in Portland, Oregon area since 2007.
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