We all want our websites to get more traffic. And the best way to do that is to be near the top of the page in search results. But how do you get Google’s attention or Bing’s blessing? It’s all done via the mysterious process of Search Engine Optimization (SEO). Here are 7 easy steps to increasing your SEO score and get more visitors coming to your website.
1. Start at the top — use your page title.
The title bar is at the very top of your browser is the first thing a search engine spider sees, so make it count. The limit is 60 characters, so be sure to include your site name, location and a few words telling more about the site.
2. Write hardworking headlines.
Extra! Extra! Headlines tell us what to expect! They also create curiosity about the topic. Headlines are also the first piece of content the search spider sees on the page and are very important for SEO. Use your headline to announce the page topic.
3. Provide navigation to the destination.
Nav links are the road signs of the web and search spiders look at them closely. They should be concise, descriptive and informative. For extra SEO points, nav links or web buttons should have a title with additional information about what will be found at the destination page. These show up as as a tooltip when you hover over the link.
4. Make your links logical.
Links inform visitors and search bots what to expect when action is taken, and are very valuable. Don’t miss this easy technique to enhance your SEO. Simply tell the visitor where the link leads using keywords. “Click here” is a wasted opportunity because it gives no information where it leads. More about using “Click Here”>>
5. Make connections.
Incoming links from other sites are the holy grail of search engine marketers. So are links to and from the other pages on your site. Cross-linking page on your site provides a way for the web visitor to get additional information easily. Link between pages wherever possible.
6. Always use alt tags.
Alt tags are short descriptions of photos found on website to provide information for non-sighted web users using screen readers. We often don’t notice them, but they are seen by search engine spiders and can add a lot of value to your SEO score. Be kind to the blind and make Google happy by using your alt tags.
7. Find the magic keywords and use them wisely.
Make a list of words you and your colleagues use when discussing your topic, then make a list of the words people really use when chatting or asking questions about it. If you have site stats, check to see what keywords people used to find your site. Use these to provide a base for your keyword list.
These 7 simple steps will go a long way to improving your search engine placement and will bring more web traffic to your site. Each website crafted by Sirius Media has SEO built right in, with custom keyword research part of our small business website package. Ready to take your website to the next level? Just give us a call.
When business owners think about ways to increase website traffic, they generally know that search engine optimization and strong keywords strategies are essential.
Search rank is important and very competitive. But it can be very expensive to optimize or advertiser your way to top placement on the search page.
But Google, Bing, Yahoo, Twitter and Facebook aren’t the only ways people find our websites. It is easy to overlook some of the more traditional non-SEO approaches that are very powerful strategies in building site traffic. And when your site traffic goes up, so does your search ranking because sites with more traffic get higher SEO scores. So why not get busy and try a few of these each month to keep the attention on yourwebsite.com.
All of these techniques can be boiled down to one key strategy: advertising — you need to market your website just like you’d market a product. Even with great SEO, you can’t just put a website up and expect it to rise like cream to the top of the search page.
If you don’t tell people that you have a website and why they should visit it, they won’t know.
Here are some ways to do it.
- Be your own website evangelist. Tell people about it every chance you get. If you refer to your website often, others will learn to do so to. Be proud of your website and it’s content. If you aren’t, then build a website you can be proud of.
- Use your domain name in your email. Every time you give out your email address, you’re telling others ‘where you live’ on the web. It’s a marketing opportunity too good to pass up. Use a forwarding email if you really don’t want to give up that aol, hotmail or gmail address, but always use email@example.com
- Take out a print ad: magazines, newspapers, yellow pages, theater programs, school or neighborhood newsletters that features your website address prominently. Advertise new content, new sections, or promotions on the website.
- Print colorful postcards to leave in coffee shops. Include QR to your website with a promotional offer.
- Send email newsletters using an email vendor. Include short pieces of teaser or promo info then link back to the website for the full story. The best way to increase site traffic is to send regular useful email newsletters that link back to your website. Make a publishing plan in advance to keep your schedule regular.
- Post signs in your bricks and mortar shop with a QR code for an offer on the website.
- Get mentioned in the media — interviews, guest articles, photos or video clips on the news are golden. Always mention or include your web url when you’re being interviewed.
- Sponsor an event or benefit where you can distribute promotional materials. Look for ways to provide inkind sponsorship by providing services, prizes or supplies.
- Buy radio ads. Build brand recognition through ads or sponsorship of public radio.
- Post your job openings. If you have jobs, people will want to know and be checking back often. Jobs are one of the content areas that is a very strong draw.
Mention the web url in any help wanted ads.
- Get fun stickers or rubber stamps with your web url and put them on shopping bags.
- Put your url on promotional items and pass them out — bookmarks, tshirts, coasters, emery boards.
- Print marketing materials — brochures, letterhead, biz cards, rack cards, flyers.
- Blog or comment on other sites and include a link to your website.
- Send a custom greeting card via mail with a QR link in it. See SendoutCards to see some creative options!
It’s a great feeling when you finally see your new website online. You send an email to your family and friends, maybe even do some print marketing or a press release about the new site.
Now all you have to do is sit back and wait for the world to find you… among the other billions of websites out there. How do you reach the many potential web visitors who have never heard of you? By using the power of search engines.
A search for your website by name on Google is one way to measure how well your site is being recognized, but it actually just measures how effective your business name is as a search term.
The key to attracting new visitors is to have your website show up when people don’t search for it by name. When the your site is optimized for search engines, your website will appear when searches are made that include words about what you do, where you are, skills you offer, professional jargon, descriptive phrases and slang terms. These terms are called keywords.
Start collecting a list of keywords for your business and add to it as you go along. Look for opportunities to use keywords on your website as often as possible.
Search engine optimization has evolved into a science of its own, with formulas and strategies unique to the specialty. Consultants and specialists abound. But you can get your website off to a good start by following these 10 basic rules.
- Review site statistics to find the keywords people use to find your site and build on them.
- Be consistent – navigation names should match destination page headlines. Page titles should match page headlines as well.
- Use alt tags to describe each image. This also meets accessibility requirements.
- Use a title on each link that describes the destination page.
- Include keywords in links, titles and copy
- Include misspellings of all keywords, terms and names. Allow for sloppy typing.
- Link between pages in the website
- Link to other websites about the topic
- Provide a site map (Google loves them)
- Update content frequently.