A great set of tips for writing marketing emails, including.
- Use Bucket Brigade Words: Bucket brigade words help you move your copy forward. They include remember, and, but, consider, however, for example..and more!
- Vary Sentence Length: It is important to vary your sentence length to hold your reader’s attention. And don’t be afraid to use sentence fragments – this isn’t your college English class!
- Differentiate Between Features vs. Benefits: Features are what the product has. Benefits are what it will provide the customers. The customer will always ask, “What’s in it for me?” Be sure you tell them.