VerticalResponse Email Marketing Blog for Small Business: Who Else Wants to Write Better Email Copy?.

A great set of tips for writing marketing emails, including.

  • Use Bucket Brigade Words: Bucket brigade words help you move your copy forward. They include remember, and, but, consider, however, for example..and more!
  • Vary Sentence Length: It is important to vary your sentence length to hold your reader’s attention. And don’t be afraid to use sentence fragments – this isn’t your college English class!
  • Differentiate Between Features vs. Benefits: Features are what the product has. Benefits are what it will provide the customers. The customer will always ask, “What’s in it for me?” Be sure you tell them.

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