Red Skull and CrossbonesA client just forwarded an email they’d gotten about helping with search optimization and asked me if I thought they should try it.

At first glance it seemed legit. The copy was well written and it brought up some real issues about content and search visibility. But looking more closely I saw many red flags indicating, if not fraud, at least shady business practices.

  1. The originating email name was not same as the person who signed the email.
  2. The originating email was from a gmail (or other generic, free) account, not a email address from the company’s domain name.
  3. Cost of the service was not mentioned, although they specifically stated “No Contract” and “No Setup Fee”. Be assured there IS a cost involved and it is most likely significant.
  4. The company and/or domain name was not listed in the email.
  5. There was no website listed to investigate the firm.

Working with someone like this would be akin to accepting an offer from a stranger on a street corner whispering “Need someone to fix your SEO?” or “I can get you top ranking on Google!”

Don’t be sucked in to the scam. There are many legitimate SEO vendors out there, and you can check to see what they have to offer by reviewing their website. They can definitely make a difference in your search ranking.

Sirius Media is happy to offer suggestions, just ask!


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